Michigan’s tenth solar car isn’t quite at the point where we can share pictures of it, yet.
There is this simple image that’s an idealized representation of the car.
You probably recognize that as the current logo.
Before the logo, however, came the name…
The name Infinium was chosen in early 2009 by a team-wide election. It beat a few other name candidates. All of the contenders had the -um ending, which has been a trend since ’03. Just a refresher…:
- 2003: Spectrum
- 2005: Momentum
- 2007: Continuum
- 2009: Infinium
We’re kind of partial to ending our car names in UM. We’ll figure out more for later cars, I’m sure.
Once we had the name, we subsequently put out a general request for logo ideas. We didn’t choose a logo until the very end of August, however. Gerald Chang suggested a simple sketch as a possible basis for a logo in early August, and I then adapted this idea and eventually reached the logo you see above.
The Infinium name unsurprisingly invokes the word ‘infinity’ in many peoples’ minds, and the infinity symbol was used in most proposed logos. The chosen logo, too, was so affected. Ultimately the logo merges this symbol into a simple line profile – similar to the style of the logos for Momentum and Continuum.
Drawing and perfecting the logo on the computer was done using a vector-image program, Inkscape. I went through quite a few iterations of tiny modifications, as well as receiving feedback from others on the team, before I had a winning design. In the image below you can see the final Infinium logo, an original sketch, Momentum’s logo, and Continuum’s logo.